There are 3 types of viewers of the Super Bowl; fans of the sport, fans of the halftime show entertainment, and then casual viewers who watch for the commercials. With the lackluster...

A while back, I was out on a Saturday in the city with one of my clients while we had another project scheduled to “go live” over the weekend. With that project in mind, I couldn’t focus on...

At Fortress, we have a range of creative teams contributing on all of our projects. These teams, with their unique, creative skill-sets also require a leadership style that fosters growth...

It is probably truer than not, that you or people you work with have heard of the stigmas that are tied to millennials. This could directly affect how likely employers are to hire...

Earlier this week, Google hosted a live web broadcast announcing their new ad service rebrand. AdWords has become Google Ads, DoubleClick has become Google Analytics 360 and they all fall...

Instagram is quickly gaining popularity in the social media world. After being bought by Facebook in 2012, the app has evolved from the photos-only platform launched in 2010 to include new...

There have always been new marketing approaches introduced into business strategies. Technological advancements have brought new opportunities in marketing efforts. The old saying “if it...

Many people have probably heard of the term B2B at some point, but most have never heard of similar terms like B2C, C2C, or C2B. So what are these terms exactly, and what do they mean?...

There are many mistakes people make that eventually ruin their business. Knowing what these mistakes are is a great way to keep your businesses running. This is a list of the 10 most common...

My father-in-law goes to Tim Horton’s on his way to work every day. His morning ritual includes a hot double-double (our Canadian friends knows what this means) before he starts his day....