10-mistakes-building-brand-2

10 Mistakes to Avoid When Building Your Brand

There are many mistakes people make that eventually ruin their business. Knowing what these mistakes are is a great way to keep your businesses running. This is a list of the 10 most common mistakes when building your brand:

1. Not Having a Clear Vision

If you don’t have a clear vision for your company, that can negatively affect your ability to make your business successful. Your vision is our goal for your business. You need to know where you want to take your business in the years to come.

2. Lack of Websites

Your website is the first place clients, and potential clients go to learn about your company. Having a confusing, or unfinished website will scare away any visitor. Their first impression of your business is from your website, and when your business doesn’t match your website, that will affect your ability to be successful. Don’t leave your website for last. There are people than can help with that. Take a look at our portfolio page to see some of our clients that came to us to build their website.

3. Not Conveying a Clear Message

People need to figure out what your company is about from your content. If they don’t know what they are looking at, they wont be able to understand what your business truly does. It’s important that you don’t have any typos, or grammatical errors as this could lead to potential clients thinking that your intern work is as sloppy as your site. You may only get one impression with that customer. You want to present yourself, and your company as professional as possible. Proofread before publishing!

4. Not Googling Yourself

75% of people don’t go beyond the first page. If your name or company is not coming up on the top of the list, that’s business your losing. Know what people see when they google you. Make sure your organization is shown in the best light. You can use SEO and PPC to help you with ranking higher on the search chain. Not sure what SEO and PPC is? That’s okay, check out our SEO and PPC site to learn more.

5. Can’t Explain What You Do

Remember the elevator pitch. Can you convey what you do and who you are in 30 seconds or less? People don’t have time to waste. Get to the point, be engaging, and have a listening ear. It’s not just about the business, it’s also about building relationships.

6. Not Thinking Outside the Box

Be open minded. Think of new ways to get more traffic. Your competition might also be thinking of how to get ahead, beat them to the punch. A little bit of creativity goes a long way.

7. Not Paying Attention to Marketing

You don’t have to have a massive budget. Having an online presence that represents you is the key to success. Explore different marketing options. If you need help, hire people who know how to minimize the risk. A good tip is engaging your social media followers when they like or comment any of your posts. This helps give your business a sense that you care about your followers and will make them more likely to share and recommend your site.

8. Failing to Analyze Data

Everything is based on data. Numbers never lie. Pay attention to objective data. Website traffic is what is used to make impactful decisions. Don’t ignore it. There are people that can help with that.

9. Never Learning

Keeping up with everything is important. Stay up to date with the newest technology and newest trends is important to keep your business up to date. Realizing that the world is changing around you can help your business stay ahead of the curve.

10. Not Having a Sense of Urgency

Never wait until later. Delaying some of these issues can impede your business from growing. Handle tasks when they first arise. Leaving it for later can negatively impact your business, and your profits. If you leave clients waiting around they might go and find another person who will get their needs met in a timely manner.

In the world of branding, a slogan is akin to a thesis, establishing values and rearranging perceptions with every word. Think about the brands you love; chances are, they have connected with you through their written words. A great slogan is a condensed mission statement, reminding the consumer that they and the brand share the same attitude towards the world; that they and the brand are friends, willing to do right by one another. In this blog, we are going to discuss the significance of slogans, provide insight on what to do and what not to do when crafting a slogan, and reference case studies of brands that Fortress has helped discover slogans and taglines for through our Branding and Corporate Identity Services

 

The Best Slogans in the World

 

We all know these slogans, but do we know what makes them so memorable? Let’s start with Nike’s “Just Do It.” This slogan is brilliant for a few reasons; it is extremely brief at only three words and eight letters; it is motivational and fits with their brand philosophy of pushing one’s physical limits and being prepared for adventure; and lastly it is works as as a subliminal message that helps users make their decision to buy from Nike. Debating on getting that new pair of running shoes? “Just Do It.” Enough said.

 

Next up, Apple. Their iconic slogan, “Think Different,” encapsulates the very essence of their brand philosophy. It’s not just a call to buy their products; it’s an invitation to embrace innovation and individuality. In just two words, they’ve managed to capture the spirit of those who dare to challenge the status quo and break new ground. 

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      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.

      WHAT YOU’LL DO

      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques

      WHAT YOU’LL BRING

      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time

      Benefits:

      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance

      Schedule:

      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)

      Experience:

      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)

      SENIOR DIGITAL STRATEGIST

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