Featured on Forbes – You Get What You Pay For: Prioritizing Quality In Digital Marketing

Almost every service or product you pay for has a cheaper alternative. The same goes for many services in the digital marketing industry, including web development, app development, SEO, branding and design.

My company is in the digital industry, and we often encounter clients that mention they’ve found a much cheaper alternative overseas and ask us to match their pricing. We know how the story plays out. The client goes cheap, doesn’t get what they expected, gets frustrated, wastes time, wastes money and usually ends up starting from scratch.

Remember, cheaper does not mean better. The old adage “you get what you pay for” is supremely evident in web design and digital marketing.

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