Fortress Behind the Launch: Steph Curry’s Underrated Tour

We’re proud to have worked on an iconic project that brought the vision of NBA champion Stephen Curry to life. Steph was an underrated 3-star prospect himself and progressed through the basketball ranks from high school to college to the pros with very little fanfare or recognition. He had always dreamt of running a nationwide tour for 3-star high school basketball players around the country to give them more exposure and the Underrated Tour was the platform to accomplish that. The tour received tons of press including a great write up in the Players Tribune and Forbes.

Our Fortress team sat down to discuss the project and what went into delivering a web platform meant to shine a spotlight on high school athletes who are underrated (for now).