There are many mistakes people make that eventually ruin their business. Knowing what these mistakes are is a great way to keep your businesses running. This is a list of the 10 most common...

Most businesses do not have endless assets they can use to help with branding and marketing. Some businesses, especially startups and small businesses, have tight budgets but still want...

Word of mouth is what helped Airbnb and Dropbox grow quickly into the well-known brands they are today and you should be doing it too. As a potential client, you may ask your friends about...

Email marketing, if done correctly, is a great way to reach new audiences and potential customers online. But like any marketing campaign, understanding the pros and cons of email marketing...

If you’re looking to create a website for your personal or professional life, you know there are several options out there to build your site. But building websites usually comes down to...

Web design is a crucial part of the website creation process. With the rise of mobile and tablet devices accessing the internet more than laptops and desktops, having a responsive web...

Fortress Consulting Group President Joel Mathew always knew he wanted to start a business from a very early age. With a degree in operations management and information systems and years of...

Laptops. Smartphones. Tablets. Now watches.With the release of the Apple Watch six and a half weeks back, our office decided to do an experiment: Buy the smart watch, have employees test...

Participating in social media is a must for building brands these days, and while Facebook and Twitter are the common platforms to partake in, Instagram is on the rise as a major tool for...

So you want to display a striking image on your company’s homepage that really catches the viewer’s attention, but don’t know where to begin. Let’s start with the basics. First and...