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Twitter: Did You Know

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Twitter’s original name was “Twttr.”

Emerging in 2005, a trend involving dropping vowels out of the names of programs and companies grew in popularity. Noah Glass, a software developer, created the original name “Twttr” but later decided to change the name to “Twitter.”

The site made $0 in its first three years.

Shockingly, the popularity of the site still hasn’t helped Twitter’s revenue. In 2016, the company had $602 million in sales but a net loss of $107 million.

Twitter doesn’t allow users to follow 2,000 people if they don’t have 1,800 followers.

Twitter has based how many people a user can follow on the ratio of the user’s followers. The gap between the two must stay at about 80%. This rule was implemented after spammers continued to follow other users without a cap. The rule helps weed out spam accounts from active user accounts. Unfortunately, users who can’t gain enough loyal followers aren’t too pleased with the restriction.

Twitter was created at a playground.

A playground located in the small neighborhood of South Park in San Francisco is where a few founding members, including Dom Sagolla, listened to the idea Jack Dorsey had for the site.

The official name of the Twitter bird is Larry.

The site’s iconic blue bird was named after NBA player Larry Bird. At the time of the logo’s naming, Bird played for the Boston Celtics which was the home team of Biz Stone, the co-founder of Twitter.

Facebook tried to buy Twitter twice.

The proposition caused a scandal for Twitter’s former CEO, Jack Dorsey. Mark Zuckerberg, co-founder of Facebook came to Dorsey with a plan to buy Twitter, and Dorsey explained to his board members the idea was a good one. After the board members disagreed, Dorsey lost his positon. During a second meeting with Zuckerberg where he offered $500 million for Twitter, Ev Williams (CEO of Twitter) and Biz Stone turned down the offer feeling that the company was worth billions.

Twitter has been banned in China since 2009.

During the Ürümqi riots, Xinjiang independence activists used social media platforms as a communication tool. In an attempt to stop this, China blocked many social media sites, including Twitter. Even so, there are an estimated 10 million Twitter users in China.

There was an actual reason for Twitter’s 140 character limit.

Twitter’s original site was made as a mobile, phone-based platform. At that time, the limit for phones was 140 characters. Although there have been many changes to the site and phones used today, Twitter decided to keep the limit to 140 characters.

In the world of branding, a slogan is akin to a thesis, establishing values and rearranging perceptions with every word. Think about the brands you love; chances are, they have connected with you through their written words. A great slogan is a condensed mission statement, reminding the consumer that they and the brand share the same attitude towards the world; that they and the brand are friends, willing to do right by one another. In this blog, we are going to discuss the significance of slogans, provide insight on what to do and what not to do when crafting a slogan, and reference case studies of brands that Fortress has helped discover slogans and taglines for through our Branding and Corporate Identity Services

 

The Best Slogans in the World

 

We all know these slogans, but do we know what makes them so memorable? Let’s start with Nike’s “Just Do It.” This slogan is brilliant for a few reasons; it is extremely brief at only three words and eight letters; it is motivational and fits with their brand philosophy of pushing one’s physical limits and being prepared for adventure; and lastly it is works as as a subliminal message that helps users make their decision to buy from Nike. Debating on getting that new pair of running shoes? “Just Do It.” Enough said.

 

Next up, Apple. Their iconic slogan, “Think Different,” encapsulates the very essence of their brand philosophy. It’s not just a call to buy their products; it’s an invitation to embrace innovation and individuality. In just two words, they’ve managed to capture the spirit of those who dare to challenge the status quo and break new ground. 

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      SENIOR designer

      Full Job Description

      Fortress is a fast-growing digital marketing and branding agency headquartered in Chicago that has worked with clients ranging from global corporations like Nike, Jordan, All-State, Acura, athletes, and celebrities like Kevin Hart, Steph Curry, prestigious universities, startups, and everyone in between. We believe in putting family first, being team players, staying humble, and being obsessed with our clients’ success. We provide a unique and energetic culture that fosters creativity and camaraderie.

      We’re currently seeking a full-time Senior Designer to join the team and work out of our Chicago, IL office. The right person for this position sees the bigger picture while remaining passionate about the details.

      You’re knowledgeable and skilled in Web, Branding, large-scale marketing campaigns, and more. You’re a jack of all trades in creative software, but you also have a passion for design beyond the screen. You understand that great design is in the nuance—that subtle cultural references should be woven into the things you create and every project should be approached with the end-user at the center of it. You love working on a team with diverse perspectives and you’re willing to learn from as well as build up those around you. At the core, you’re a problem solver with a knack for making things look good.

      WHAT YOU’LL DO

      • Contribute to various projects in web, brand identity, and print across multiple industries
      • Collaborate and ideate with the design and marketing teams, while also giving and receiving feedback on designs
      • Create presentations and asset kits to be delivered to team members, clients, and partners
      • Present your creatives to clients with the ability to back up your ideas, while also being open to new ideas and critiques

      WHAT YOU’LL BRING

      • 3-5 years of experience working in design and digital marketing
      • A strong portfolio with a diverse array of work and a strong foundation in basic design principles (typography, layout, color, UX/UI)
      • Problem-solving and storytelling abilities
      • Multi-tasking and prioritization skills
      • Experience working in Adobe CC and Figma
      • 3D, Animation, Video Editing, and Photography is a plus
      • A collaborative mindset
      • A good sense of your own design and visual style
      • Attention to detail
      • A passion for growth and a never-ending curiosity

      Job Type: Full-time

      Benefits:

      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Flexible schedule
      • Health insurance
      • Paid time off
      • Professional development assistance
      • Vision insurance

      Schedule:

      • 8-hour shift
      • Monday to Friday
      • Weekend availability

      Supplemental Pay:

      • Bonus pay
      • Commission pay

      Ability to commute/relocate:

      • Chicago, IL 60642: Reliably commute or planning to relocate before starting work (Required)

      Experience:

      • Graphic design: 6 years (Required)
      • Web design: 4 years (Required)

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