Active Insurance had a very outdated website that saw a decline in traffic and in leads coming into the site which translated into steadily declining revenue.
Fortress created a customized digital marketing strategy that started with a fully redesigned website. Once the website was launched, we activated an ongoing lead generation campaign.
Active Insurance saw a much better response rate in deals coming from the website along with double digit increases in web traffic. They saw a 21% increase in the number of quotes generated through the website and closed almost 600 new policies in the year when the new site was launched.