Brace Yourselves

The challenge

Kyle Bracey turned a career as a professional MMA fighter into becoming a highly sought after personal trainer for professional and collegiate level athletes. Kyle’s vision was to create an ultra high end training facility in Chicago to train high performance athletes. He had a name, an outdated logo and not much else. He wanted to convey the high level training clients would receive at Bracey Performance, give it a modern feel and make it easy for people to sign up for programs.

Launch Project


  • Graphic Design
  • Website Design & Development App
  • Brand Strategy
  • Social Media
  • Photography
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Fortress started with corporate identity and once all branding elements were polished, moved onto the digital assets. A brand new website included on-site photography and integrated multiple APIs to help people sign up for classes and his training app for iOS and Android.

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The team at Fortress was full of All-Stars delivering on all aspects of our website build-out and integration. I was most pleased with the many styles that were presented to me prior to the final decision. I love the flexibility I’m provided via my interactive to adjust the website as our needs have evolved since our initial launch.”

- Kyle Bracey
President, Bracey Performance, LLC


Bracey Performance saw an increase in traffic and in new business that originated from the website. Kyle felt that he finally had the brand presence to help him get to the next level and convey the passion and expertise that he brings to the table.

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Let's build something great together.

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