Chicago Cycles & Motorsports

A Legendary Chicago Brand Rides Again

The challenge

An old school Chicago icon, Chicago Cycles, wanted to revive their brand into the bad ass that it once was. They wanted to show off their love for riding with their love for America and encapsulate their larger than life owner.

Launch Project


  • Graphic Design
  • Web Design
  • Web Development
  • Brand Strategy
  • Photography
  • SEO
iMac mockup


Fortress created the new brand presence for Chicago Cycles including logo design and development, photography, e-commerce website build out and then started lead generation digital marketing

CCM mac
CCM iphone
CCM mac screen
iphone CCM


Global attention and a huge spike in sales with people flying in from all over the world to buy a bike from Chicago Cycles. Branded Big Ed as the personality behind Chicago Cycles. Triple digit increase in web traffic and leads.

CCM owner

I pulled up at the shop and I saw some guys waiting. After talking to them I found out that they heard about us online all the way from London and flew in just to buy a bike.

- Big Ed Hanson
President, Chicago Cycles & Motorsports,LLC

  • Logo4
  • Logo2
  • Logo 3
  • Logo1



When creating this logo I wanted to go for something that was clean but classic. Big Ed is a renowned name in the world of Chicago Cycling and his brand should be an extension of that. That’s why we we incorporated the 4 stars from the Chicago flag and used blue and red as the brand colors. I wanted this to be something that could be turned into a patch on a jacket or hat and I feel we accomplished that.

Let's build something great together.

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