Dancing With the (Future) Stars.

The challenge

Fortress was brought in to do an overhaul of the DancEd. website to make it more engaging, user friendly and to highlight the joy and energy of the students.

Launch Project


  • Brand Strategy
  • Website Design & Development
  • Videography
dancEd ed mac screen


Fortress redesigned and developed the new website and included custom video to highlight the energy and vibe of the studio. Fortress also built a streamlined way for parents to book classes for their kids.

DancEd dance iPhones mockup
dancEd girls and benny the bull at united center
DanEd mac
dancEd mac 2
dancEd mac 3


The new website and streamlined processes helped increase enrollment and revenue and the overall feedback from parents was extremely positive. The new site helped encapsulate what it means to be a part of the DancEd. Dance Centre team: the joy, the energy, the excitement, the friendships. The biggest improvements were in mobile friendliness and in the UX around signing up and registration.

dancEd kids
photo 3 dancEd

Let's build something great together.

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