The challenge
Fortress was tasked with helping a large public university boost enrollment into multiple masters programs. They were seeing declines in web traffic, decreases in enrollment, low awareness of their programs and locations and having a difficult time with evaluating the effectiveness of their campaigns.
Services
- Digital Marketing
- Content Marketing


98%
Increase in pages
180%
Increase In New Leads
22%
Increase in time spent on page
18%
increase in traffic from first time visitors
56%
increase in sessions on specific graduate program webpages
The Solution

Success
The campaign was so successful that work needed to be paused to allow the university to keep up with the influx of leads and to allow proper internal follow up. The campaign helped identify several key internal bottlenecks at the school to use as areas of improvement.