Higher Education

Taking Higher Ed. Higher

The challenge

Fortress was tasked with helping a large public university boost enrollment into multiple masters programs. They were seeing declines in web traffic, decreases in enrollment, low awareness of their programs and locations and having a difficult time with evaluating the effectiveness of their campaigns.

Launch Project

Services

  • Brand Strategy
  • Web Design
  • Web Development
  • Lead Generation
  • Digital Marketing
  • Content Marketing

higher ed mac
  • eye

    98%

    Increase in pages

  • bar graph expontential

    180%

    Increase In New Leads

  • clock

    22%

    Increase in time spent on page

  • money exponential

    18%

    increase in traffic from first time visitors

  • graduate

    56%

    increase in sessions on specific graduate program webpages

The Solution

Fortress helped the university better identify their target audience and then launched into a customized plan to find their target audience. The funnel and workflow that were built for them focused on driving quality traffic to customized landing pages for conversions and call to action.

students

Success

The campaign was so successful that work needed to be paused to allow the university to keep up with the influx of leads and to allow proper internal follow up. The campaign helped identify several key internal bottlenecks at the school to use as areas of improvement.

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