Fortress was tasked with helping a large public university boost enrollment into multiple masters programs. They were seeing declines in web traffic, decreases in enrollment, low awareness of their programs and locations and having a difficult time with evaluating the effectiveness of their campaigns.
- Brand Strategy
- Web Design
- Web Development
- Lead Generation
- Digital Marketing
- Content Marketing
Increase in pages
Increase In New Leads
Increase in time spent on page
increase in traffic from first time visitors
increase in sessions on specific graduate program webpages
Fortress helped the university better identify their target audience and then launched into a customized plan to find their target audience. The funnel and workflow that were built for them focused on driving quality traffic to customized landing pages for conversions and call to action.
The campaign was so successful that work needed to be paused to allow the university to keep up with the influx of leads and to allow proper internal follow up. The campaign helped identify several key internal bottlenecks at the school to use as areas of improvement.