A veteran lawyer came to Fortress wanting to build his own brand as he was still deciding the direction to take his legal career. He needed a site that would portray professionalism, trustworthiness, and credibility in efforts to generate leads and new cases. He didn’t want it to look like every other legal website.
- Graphic Design
- Web Design & Development
- Content Marketing
Fortress started with corporate identity and built around the new, non-traditional black and gold color scheme. Once the corporate identity was set, we moved into his digital assets including a new website.
We found that most companies tried to be prescriptive and templated their digital offerings to us without understanding the services our company provided. The Fortress team dove deep into our industry, found differentiators that we could exploit to gain business, and also created a scalable platform to accommodate growth. They also went above and beyond by providing ongoing support after they completed our project via content creation and SEO to increase traffic to our site. Our clients frequently compliment on the uniqueness of our site.
- Zach Kafoglis
President, Kafoglis Law
Site traffic increased which helped Kafoglis Law improve awareness.