Chess Not Checkers

The challenge

Fortress was invited to help an NFL and Chicago legend, Matt Forté, prepare for his life after football and create an iconic logo design to be used for film, social media, apparel, and more. Matt and Danielle Forté stand for key virtues in their lives and we were challenged to create an iconic design that encompassed all of those ideals.

Launch Project


Graphic Design
Brand Strategy
Corporation Identity


Fortress went to the drawing board with several concepts and designs that the client liked. The one that rose to the top was a concept that spoke to Matt’s work ethic, his IQ and his values.



The Fortés finally felt that they had a logo that was iconic enough to fit their brand and where it would be headed in the future.


Let's build something great together.

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