Beauty Comes From Within


A professional in the health and beauty industry came to us wanting to create a new brand that gave the world a monthly subscription to ultra high end matcha built with adaptogens. She was super passionate about the quality of the ingredients and the health benefits and wanted that to show in all of the branding and digital assets that we produced. There was also an educational challenge in teaching the public about the benefits of matcha and adaptogens and the content needed to convey that cleanly.


Web Design

Web Development

Brand Strategy

Corporate Identity





Fortress first helped navigate the client through various brand name possibilities before arriving at Ritual Sip. As the name was being established, we began work on product design and labeling, photography and then moved into digital. We included artwork that was near and dear to the client all throughout the site and the bottle and created a beautiful ecommerce experience to match the quality of the products that were being sold.


Over 1k in sales in the first week and 50+ new paid monthly subscribers. From zero to thousands in web traffic in the first month which helped increase awareness and solidify that was being done via social media.

Where Great Things Are Built.
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