The challenge
RWS was under new ownership and needed their brand to stand on its own as it was spun off under a larger company. They wanted to portray that they are innovators, have a national footprint with some of the largest corporations in the country and are logistics wizards. They came to us with a new logo and not much else.
Services
- Graphic Design
- Research
- Web Design & Development
THE SOLUTION
Fortress started with competitive research and helped RWS with their rebrand by taking their shiny, new logo and building out a brand around it including website, marketing materials and more.
SUCCESS
Fortress was able to help with the RWS rebrand and helped position and elevate their brand with the new website and marketing materials. The website properly conveyed their various expertise and was a departure from the standard old school industry look and feel. This translated down into all of the marketing materials from business cards to presentation collateral.
The creative team Fortress did more than just create a dynamic website for Recycling and Waste Solutions but they guided us in establishing a national brand. They took the lead from start to finish by matching their creativity with the energy and project management skills to build a professional website that helps us compete on a national scale. I highly recommend Joel Mathews and the Fortress team!
- Anthony Dilenno
President/CEO, Recycling and Waste Solutions
BRAND IDENTITY
